AP English Language and Composition
Synthesis Essay on Consumerism and Commodification
Consumerism is a term
used to describe a social and economic system that encourages the
ever-increasing consumption of goods and services. Commodification (or
commoditization) is a related term used to describe the process of turning
ideas, values, and other entities not normally regarded as a commodities into a commodity (
economic products).
Imagine that a school
district looking to make its curriculum more relevant to life in the 21st
century has asked you to evaluate the role of consumerism and commodification in
contemporary American culture. Carefully review the sources I've provided in
this unit. Then synthesize information from at least five (5) of the sources
and incorporate that information into a coherent, well-developed essay that
identifies the key issues associated with consumerism and commodification and that
examines their implications for life in the 21st century.
Make sure that your
argument is central; use the sources to illustrate and support your reasoning.
Avoid merely summarizing the sources. Indicate clearly which sources you are
drawing from, whether through direct quotation, paraphrase, or summary. Cite
the sources using the information provided below in parentheses.
Source A (The Ad and
the Ego) Documentary film
Source B (Daisey) “Mr. Daisy and the Apple Factory” (radio nonfiction
story)
Source C ("Psychographic Groups")
Source D (Waterson) The comic in the packet
Source E (Kruger) The art collage in the packet
Source F (Frank) “Dissent Commodified” (commentary)
Source G (Vanderbilt) “The Gaudy and the Damned” (essay)
Source H (McLuhan) excerpt from The
Medium is the Massage
Source I (Fortune) excerpt from Working
edited by Studs Terkel (oral history)
Source J (Chaddha) “How many Che T-shirts…” (commentary)
Source K (Seel and Wilensky) “The World According to Abercrombie & Fitch”
(commentary)
Source L (Johnson) “When Teens Talk, Companies Listen” (newspaper feature
article)
Due March 2, 2012. Think three to five pages (1000-1500 words) or so.
Here is a link to an AP English Language and Composition Question 1 (Synthesis Question)
and here is a link to model essays that respond to that the question.
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